Pricing
Etsy Pricing Calculator for Print-on-Demand
Pricing an Etsy POD product is a reverse-margin problem. You are not only choosing a list price. You are choosing whether the order can survive Etsy fees, payment processing, production cost, shipping cost, ads, discounts, and Offsite Ads.
Open the Etsy pricing calculatorExample: Start with a $10 target profit, then enter your POD product cost, actual shipping cost, seller location, and Offsite Ads scenario.
SellerMargin estimates the break-even item price and the item price needed to hit your target profit.
A safer Etsy pricing workflow
- Enter the product base cost from your POD provider.
- Enter the actual fulfillment shipping cost, even if you plan to offer free shipping.
- Choose your seller location so payment processing estimates are closer to your account.
- Set your target profit per order.
- Test no Offsite Ads, 15% Offsite Ads, and a free-shipping version.
Buyer-paid shipping vs free shipping
A $30 item plus $5 buyer-paid shipping and a $35 free-shipping item may produce similar gross revenue, but the presentation is different for buyers. The seller still needs to subtract the real POD shipping cost in both cases.
Common pricing mistakes
- Subtracting production cost but forgetting fulfillment shipping.
- Ignoring the 15% Offsite Ads case for lower-volume shops.
- Testing only one product cost even when print providers have different shipping rates.
- Using revenue margin instead of net profit after fees and costs.
Related calculators
FAQ
How do I price an Etsy POD product?
Start with your target profit, then add production cost, fulfillment shipping, Etsy fees, payment processing, ad cost, and Offsite Ads risk. Test the price in both buyer-paid-shipping and free-shipping scenarios.
Should Etsy sellers include shipping in the item price?
Free shipping can be useful, but the seller still pays fulfillment shipping. Compare the same order with shipping charged separately and with shipping included in the item price before deciding.